http://www.news.com.au/sport/sports-life/adidas-released-a-manchester-united-inspired-shoe-but-red-devils-fans-arent-happy/story-fno61i58-1227574720783
Sporting teams are highly used as a course of advertising to get brands noticed. Manchester United made a 10-year sponsorship deal with Adidas that is worth more then 1.5 billion last year. Adidas created a limited shoe called "Stretford." This shoe was to help promote their companies MU clothing line for that was released earlier this year. When picking the shoes colors they picked blue which is MU's rival Manchester City's colors.
Adidas has hurt their company from this mistake.This could be destrumental putting their company at risk of losing loyal customers. Adidas needs to make a new product that can help make up for the mistake and bring back MU loyal customers.
Monday, 19 October 2015
After Bayern fans were charged a minimum of 100 dollars to get into the match in London next week, supporters are proposing a protest due to the high cost of the ticket prices. They plan on staying silent for the first five minutes of the game and then showing their enthusiasm and love for the game the rest of the time to show how important it is not only for the players but for the survival of the clubs to have decent ticket prices and ultimately a crowd attending their games. This shows how important it is for clubs to maintain a healthy relationship and take into consideration their audience, such as young people who can't afford such outrageous prices. It'll be interesting to see if this use of silence will be effective in trying to prove their point. Because what's football without a loud, chanting crowd?
Do you think that this will be effective in proving their point? What else could the fans do? If you were a Bayern fan in this situation what approach would you take? Also, do you think that this would be detrimental to the club as a whole or is it useless?
http://www.theguardian.com/football/2015/oct/14/bayern-munich-arsenal-fans-boycott-64-tickets
Subscribe to:
Posts (Atom)